New Release

The
Entrepreneur's
Roadmap

Your guide to creating a winning business in the age of AI

Written by serial entrepreneur and fintech founder Michael Marsh Carter — with a foreword by Daniel Priestley — this is the definitive playbook for building, scaling, and exiting a business in a world transformed by artificial intelligence.

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HardcovereBookAudiobook
The Entrepreneur's Roadmap — book, eBook and audiobook editions

Built for the
AI Era

Artificial intelligence is the biggest platform shift of our lifetime — and it's opening the field for a new generation of entrepreneurs. But raw ambition isn't enough. You need a map.

The Entrepreneur's Roadmap gives you a step-by-step framework covering every stage: from early vision through build, scale, and a profitable exit. Backed by decades of real-world experience, Mike Carter's 73 deliverables and scoreboarding mindset transform founder hustle into investor-grade execution.

Whether you're just getting started or already in market, this book is both compass and catalyst.

📖 Hardcover & Paperback

The full roadmap in your hands — perfect for desk reference and annotating your way through each chapter.

📱 eBook

Instant access across all your devices. Start reading within seconds of purchase.

🎧 Audiobook

Listen on the go. Narrated and produced by Rethink Press for a premium audio experience.

Now on
Audiobook

Take the roadmap with you wherever you go. The Entrepreneur's Roadmap audiobook delivers Mike Carter's full framework in a premium listening experience — produced by Rethink Press.

Perfect for founders on the move who want to absorb every insight during commutes, workouts, or travel.

Get the Audiobook
The Entrepreneur's Roadmap audiobook

Praise for the Book

"Great plans rarely fail from lack of ambition; they falter in the long distance between inception and maturity — most commonly because of poor prioritization. Mike offers disciplined guidance that steadies and challenges founder instincts. He maps a clear route from early vision to lucrative exit."

John CaseyCo-Founder, Noetic & Former President, CNBC International

"A must-read for anyone with the ambition to create something truly impactful in a world of accelerating technological complexity and opportunity. Mike is a brilliant investor and serial entrepreneur, and this book provides the wisdom, clarity, and encouragement every founder needs."

Connor McMahanFounder & Managing Partner, Virent Capital

"I believe everyone has a unique talent, and the trick in life is to match your talent to a market opportunity. Mike's book can help you leverage your skill and with AI build a business to become the entrepreneur of your life."

Vernon W. Hill IIFounder & Chairman, Metro Bank; Former Founder & CEO, Commerce Bank

"Written by a proven and seasoned entrepreneur who sees the future, this book offers practical insights and real-world lessons to help founders turn their dreams into reality. An empowering playbook on how to thrive in an AI democratized world."

Admiral Thomas C. LynchChairman, New Day USA

"Michael's 73 deliverables, IP-first discipline, 'always-on' capital strategy, and scoreboarding mindset transform founder hustle into a cadence investors and boards can trust — one that readies a company not just to launch, but to scale and create lasting enterprise value in the AI era."

Tom PetroAuthor & Former CEO, Fox Chase Bank

"Kudos to Mike Carter for providing the AI Entrepreneur — whom Mike characterizes as the athlete of the 21st century — with the ABC's of building their business. A comprehensive playbook to take businesses from dream, through build, scale, and a profitable exit."

Lisa KapnickChairman, The Philadelphia Inquirer

"Mike brings a wealth of experience as a successful technology entrepreneur, investor, and mentor. The speed of AI innovation makes this a must read for anyone that wants to build a successful business platform in this new AI world."

Walter "Buck" BuckleyFounder & Managing Partner, SemCap; Former CEO, Internet Capital Group

"Mike's spirit, his integrity, ingenuity, and drive to succeed is revealed in The Entrepreneur's Roadmap. I encourage all new entrepreneurs to read this important book — a reminder of the grit, spirit, and know-how required for today's entrepreneurs with AI."

Jerry JohnsonChairman & CEO, Axum Advisors

"The Entrepreneur's Roadmap is a must have, easy to use solution for any entrepreneur at any level. It greatly simplifies the business launch process, increases the likelihood of success, fuels powerful growth, and ultimately results in significantly higher exits."

Joe GiornoFounder, Ascending Angel Investments, LLC
The Entrepreneur's Roadmap — multiple copies
Michael Marsh Carter

Michael
Marsh Carter

Founder & CEO  ·  Serial Entrepreneur  ·  Investor  ·  Author

Michael Carter is a fintech entrepreneur, investor, and author with a track record of building scalable platforms and creating billions in enterprise value. He is best known for founding BizEquity, the world's largest online business valuation platform, acquired by Advance Media.

Youngest executive officer at a $1B+ public tech services firm
Founder & CEO of BizEquity — valued 400k+ businesses globally, successfully exited to Advance Media
Co-author of The Mission Corporation — guide to purpose-driven entrepreneurship
Named one of the Top 100 people in Global FinTech by Hot Topics
Active investor and advisor in fintech, private markets, and data-driven startups
Former Managing Director, The Musser Group — drove $400M+ in shareholder value

Get Your Copy Today

Available in hardcover, eBook, and audiobook — your roadmap to building a winning business in the age of AI starts here.

© 2025 Michael Marsh Carter  ·  The Entrepreneur's Roadmap  ·  Published by Rethink Press
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